SEO optimization for images
Image optimization for SEO is one of the basic techniques of in-site SEO methods.
You have read the suggestion that you should support the content on your site with various elements (images, videos, etc.) in many SEO blogs. However, it is useful to optimize these elements while using them. Optimizing images properly gives your site an edge over competitors.
SEO Consultants in Culver City recommend that you should not add the pictures on your site directly by searching on Google or other search engines. Because you may have come across one of the millions of copyrighted images and used it on your site.
In this article, we will give you powerful tips for image optimization for your website's SEO work.
Choose Relevant Images
When you upload a picture of a flower on Google images, do you know that Google knows which flower it belongs to? While Google can recognize the content on the websites it crawls, it has the ability to recognize images and even videos.
All these interpretation processes are possible with the help of machine learning and artificial intelligence.
Use Meaningful Visual Names
Pictures taken by cameras or phones often take names such as DSC002, SCR001 or IMG123. You must name these pictures before you add them to your site.
What you should pay attention to here is that the name is not long. Ideally, you should use 2-5 words. For example, if you are loading the image of kitchen furniture, name it “kitchen-furniture.jpg”. In this way, you can get visitors from searches made as “kitchen furniture” in google visual searches.
SEO Companies in Westlake Village always emphasize the importance of descriptive sub-tags. However, it is very important to have meaningful image names along with their sub tags.
Using Sub-Tag in Images
When adding images to the relevant sections on your website, on the code side, you need to define it by adding the alt tag to this image.
For example, you can use the sub-text “Visitors by Google Analytics Country “for this image.
The use of ALT tags is to identify the image with some words. The ALT tag helps search engines make sense of the image.
Tips for ALT tags:
- Be original.
- Be descriptive.
- Add your keyword once.
Choosing the Right Visual Format
No matter how much compression or visual sizing you make, if you choose an inappropriate image format, you can increase the page size and make the page load late.
There are 3 image formats generally used on the web;
JPG: You should use this image format for portraits, nature photos and photos in a wide variety of colors. You should avoid using the JPG format for vectors or screenshots.
PNG: This image format really takes up a lot of space and should be used in the case of screenshots, vector images or any limited-color photographs. There are basically two types of PNG-8 and PNG-24. PNG-8 supports only 256 colors. Screenshots, vector images, etc. It is suitable for. PNG-24, on the other hand, can be used as an alternative to JPG, but its file size is much higher than JPG.
GIF: You should use them when you need animated images on your site. However, since the GIF is made up of multiple images as a structure, the file sizes can be many times greater than PNG.
Add Captions to Images
The titles assigned to the images are very helpful for both users and search engines to understand what the image is about.
Visitors tend to read the headlines and this will increase the time spent on the page. This will contribute to SEO indirectly.
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